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Humble creating a bundle for this game is wild
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I think they'd already lost their way a long while before that.
They started as indies grouping together to get visibility, at a time when Steam still curated every game and accepted maybe 4 games a month (yeah, hard to imagine today. It's still hard to be noticed, but for the opposite reason). Back then they distributed only DRM-free games too, with eventually a Steam key option.
At some point they opened their own store and started including big publisher games, and really became just another store, and mostly a key store too. They spew some bullshit about not being specifically a DRM-free store, but really "DRM-agnostic". "We don't restrict publishers' choice of DRM, they can be DRM-free if they want!"
And I'm like, dude, it's not a stance, Steam technically doesn't either. You may need the client to install but plenty of games don't run on any DRM, not even Steamworks.