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Valve has created a Steam Bluesky account
(bsky.app)
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More information about the community rules can be found here.
I am not trying to argue this isn't also true too, my argument is that the fediverse doesn't have a marketing department so the framework of discussion around the fediverse in mass media will always be fit to whatever the most convenient narrative is for the corporate tech world which will always be the fediverse is an obscure nerdy diy thing like ham radio or something.
That isn't to say the fediverse doesn't also have existential accessibility issues on multiple dimensions.