Ultimately I'd prefer he didn't, as it's reinforcing the race to the bottom you refer to above. Yes google caused it, yes we choose to participate. I am also a developer and pushed out apps without ad support in business contexts, admittedly niche, but basically a single person should not be able to monetize at this level and for just their own gain. We lose a lot compared to any short term benefit. Yes I'm talking ideals, I want people to focus more on ideals generally and less on growth and monetization.