Americans will divide themselves with little outside input. Under capitalist alienation, they seek to find an in-group with the most asinine qualifications possible. The end product are clothing that says something like "I am a VOLUNTEER FIREFIGHTER born in FEBRUARY who is a SLYTHERIN and likes COFFEE and AIRSOFT"

"Yeah I'm a nerd, I'm a Hoosier, I listen to Tool, I drink La Croix, I drive stick, I live in the suburbs, I watch DCEU #ReleaseYetAnothetSnyderCut, I own cats. What sportsball team is playing in the Superb Owl this year? Haha"

I think it's perfectly fine to make fun of them for their voluntary association with even ostensibly benign labels.