I hear you but I also paid like $3-5 for pro and used it daily for years. It probably works out to pennies per month if you do the math. I don't get the sense LJDawson is lighting cigars with $100 bills. With the old model he got paid the price of a coffee... once. I'd imagine that a subscription model at least guarantees him a somewhat regular income stream that hopefully helps beyond beer money every so often