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Target foot traffic down for 11th straight week after caving on DEI (www.retailbrew.com)

submitted 3 weeks ago by Five@slrpnk.net to c/usa@midwest.social

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[–] AngryMob@lemmy.one 0 points 3 weeks ago

The problem with never going there again after they reverse is that it doesn't actually serve your goal. Companies are fickle as they chase profits, they don't actually give a fuck about morality. Target chose to ditch DEI initially because they thought it ultimately would be more profitable. Boycotting that is fine. But when they reverse and customers don't come back, that actually encourages them to just ditch DEI again.