this post was submitted on 23 Apr 2025
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United States | News & Politics
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I really don’t think it’s just the DEI thing. I think it’s more that the DEI stuff started it and then the economy shifting into a big recession people are looking for cost savings which would be easiest at wholesale stores. So at this point target foot traffic being down is being pushed mainly by the economy imo
I agree that economy is part of it, but note that Costco defied DEI orders and agreed to union demands for increased wages around the same time as Target bent the knee.
A lot of people I know got Costco memberships they didn't bother with before. And if it had been the other way around, I would have cancelled my Costco membership and credit card, just like I did with Amazon, and just shop elsewhere or go without.
I have a friend that used to go to Target all the time with her sister just for fun (I know..), and she told me that they are never stepping foot in there again.
I know I sure as fuck never will step foot in Target ever again, and nor will my sister or my boyfriend.
That's five people never buying from Target and talking to their friends not to go there, and I doubt we are the only ones.
The problem with never going there again after they reverse is that it doesn't actually serve your goal. Companies are fickle as they chase profits, they don't actually give a fuck about morality. Target chose to ditch DEI initially because they thought it ultimately would be more profitable. Boycotting that is fine. But when they reverse and customers don't come back, that actually encourages them to just ditch DEI again.