this post was submitted on 26 Apr 2025
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I would say Firefly, but I think that was just Fox sucking at marketing.
I had never even heard of it until Serenity was about to come out.
Not just shit marketing. The Fox executive in charge of it hated Sci Fi. They kept moving around it a time slot and quickly put it into the Friday night death slot. Where it lived longer than most shows before being cancelled. They also aired the episodes out of order and with the Pilot episode last, after it was cancelled.
So it started with absolutely no character introduction and with absolutely everything stacked against it, and it still almost made it by the sheer will of the fanbase.
Don't forget that Joss Whedon was a serial sexual harrasser who got on the wrong side of a female exec.
Marketing and the insurmountable task of deciding upon which order to air episodes. One would suspect that the original chronological order would be ideal, due to stories typically making the most sense that way, but I am to understand that airing content is quite complicated.
Fox was very trigger happy at the time. They canceled a lot of stuff that only ran for one season. It amazes me how quickly a network will dump a promising show. It costs so much to get one up and on the air. You could move the show to another time slot. Or retool it. Or resell it to another network.