this post was submitted on 16 May 2025

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29

NYT - Which podcasts rule YouTube? A new list comes with surprises. YouTube, now the most popular platform for consuming podcasts, is introducing a chart ranking shows by watch time. (archive.ph)

submitted 3 weeks ago* (last edited 3 weeks ago) by InevitableSwing@hexbear.net to c/chapotraphouse@hexbear.net

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[–] simontherockjohnson@lemmy.ml 8 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

It's not a psyop. It's kids. The dirty secret is that the majority of ad money is spent practically advertising to children because they're online the most. Tate is a perfect example of this, just views and ad revenue driven mostly by little boys.

Most podcasts today hide their Patreon or premium numbers because it would be very easy to track outliers that have tons of free subs vs paid subs -- because an excess of free subs means the audience is children.

YouTube became the biggest Podcast Platform because on all of the other ones there are various payment barriers.

https://podnews.net/press-release/children-podcasts-uta

[–] iie@hexbear.net 4 points 3 weeks ago

well shit, that's disturbing and makes a lot of sense