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We just broke the highest number of concurrent Steam users at 875,343!
(steamcharts.com)
Baldur’s Gate 3 is a story-rich, party-based RPG set in the universe of Dungeons & Dragons, where your choices shape a tale of fellowship and betrayal, survival and sacrifice, and the lure of absolute power. (Website)
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Really seems like they hit a nerve with this game, which seems to be that people want these giant RPGs with tons of quests, choices and companions, but also want them to have actual cutscenes and not just textboxes as far as presentation goes. Probably helps that this is like the first AAA CRPG like this since like Dragon Age: Origins, which came out 14 goddamn years ago. I don't quite think the overwhelming praise the game has gotten is quite warranted, since it just doesn't seem inspired to be more than a good DnD campaign, but at that it is really good and manages to be just polished and streamlined to be a hit (even though parts of it feel undercooked and janky, like the map or the inventory system).
I think part of it is that it's a single-player RPG (or co-op if you want) with a focus on the story experience. No mmo-lite features, battlepasses, always online requirements, live service, etc. bloat to be found. A concept that the current AAA market seems to be allergic to.
It says what it is on the tin and delivers that. That's a breath of fresh air for many people right now.
Also, there was that whole drama with devs complaining about how BG3 was going to ruin it for everybody else by making gamers expect a higher quality product from studios. Which isn't really what those devs were saying, but it's what it came off as to people, and that probably gave the game a lot more positive attention than it probably otherwise would've gotten.
Those damn gamers and their expectations of receiving a quality product they pay for!