this post was submitted on 04 Jun 2025
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Luigi Mangione
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"if you raise the price of the hot dog, I will fucking kill you."
The hot dog is a loss leader. They want you paying your membership fees, and that hot dog keeps you paying. While you're paying, you probably also shovel a ton of money into the store buying all sorts of stuff. It may be a good deal for you, but it's a fantastic deal for costco.
The idea is that companies should pursue profit, but not if the full fucking you without lube sense. Costco of course seeks to be profitable, but it has an "ethical" limit about to do so without harming the customers too much
Damn, now I really want a costco hot dog.
No membership required for costco's food court.
That's changing now
Technically, you don't need a membership for the food court, pharmacy, or to purchase alcohol, but the loss leader point still stands... Also the fact that we're talking about it now proves that it works.