The way the bourgeoisie see the world is purely as a zero sum game of 'most power wins'. According to them, everything, everything people do is to win 'the game'. You can't appeal to empathy because they see it as a manipulation tactic. You can't appeal to them with logic because they, again, see logic as another tactic to get ahead. Everything is a lie so they're going to be the best at it. If they oppose someone it's never because of a moral reason, it's because that person threatens their throne in 'the game'. For example, they see people protesting the genocide of Palestinians as simply people mad that they're losing. That's how warped their morals are.
They fully embrace the pseudoscientific idea of social Darwinism, no matter how outdated and disproven it is. After all, the reason they're rich is because they're special. God has favorited them, or if they're agnostic, it's simply the rules of the jungle that have chosen them. Yet, never expect them to look to close at nature and discover the nuances and success of social species that mutually work together. That won't help them win 'the game' so obviously any example of nature being nice is just some kind of trick.
To them, if people are poor, it's because they're weak and bad at 'the game'. In their eyes, losers of 'the game' are pathetic deserve to die, so being exploited as human commodities is actually kind on their part because in 'the jungle' they assume the poor would be dead. Of course, this doesn't apply to those who are like them, born of 'good stock'. If you're a billionaire and then lose some wealth you deserve some pity.
The bourgeoisie have an almost fanatical religious view of the world, approach them as you would a cultist. You can't explain that their greed is going to eventually destroy the environment and kill them too, because they will just think that you're a heretic trying to trick them into losing 'the game'. The idea that their god (greed) won't protect them as it always has is laughable to them. After all, their mastery of 'the game' allows them to commit any crime, to do things that are almost god-like, so of course it will protect them from any natural disaster.
So understand that these people don't see you as human. They don't care who they hurt, and you won't be able to shame them or reason them into reality.
Do not underestimate their dedication to this self destructive greed. This Spartan dead end. They will cling to it until they die.
It's always Calvinism