this post was submitted on 19 Jun 2025
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Electric Vehicles
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Market share as a percentage of EVs dropped from gen one to gen two, my guess is they blamed that on it not being a SUV rather on them charging too much for gen two vs. gen one. Larger car also means being able to charge more, batteries are about half the cost to make an ev still.
It was £22k in 2014, for a 22kwh battery, or over £30k today, utter madness. Today I can buy same sized battery in a brand new small hatchback for less than £20k.
Gen two also undersized the battery vs what the price point was set vs expectations at for the initial models. They should have lead with the 40kw and 62kw models but I guess they had problems sourcing the batteries.