this post was submitted on 19 Jul 2025
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Futurology
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I think this particular shot is a bit of a non-story, honestly. From what I read in the guardians article, they composited in a falling building. The footage of the building collapsing was itself generated by ai (I'm guessing veo3).
The generation of these kind of short, repetitive assets via ai is probably the ideal use case, aside from compositing.
It's low cost, low on energy resources, and frees up the VFX team to work in other areas.
I get that the stupid end goal is to replace actors, cameras, sets, and the like, consolidating all of the creative output into one industrialized pipeline, but that's capitalism at work, not technology. The movie industry has been eating artist alive for decades. A creative team using tools at their disposal in a reasonable, grounded way are not the enemy. Subscription services might be.
"It's low cost, low on energy resources, and frees up the VFX team to work in other areas."
From the article:
Yeah, it sure freed that VFX team from getting paying jobs.