Toronto

For Rocco Mastrangelo Jr., co-owner of the longstanding Italian restaurant Cafe Diplomatico, FIFA compliance meant partnering up with official sponsors that also supply the restaurant, like Coca-Cola and the Labatt Brewing Company.

“Because we are partners with them … we are allowed to co-ordinate with them to use that logo,” he said

So Fifa is selling the drinking budget of the fans to the highest bidder.