this post was submitted on 30 May 2026
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Electric Vehicles
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Dealers fucked Ford Corporate's EV strategy, by adding fees and slowing down sales on the EV versions, and using the wait-list to try to sell people on a truck today.
There have also been statements by Ford's CEO that there were design lessons learned from the F-150 Lightning and Mustang Mach E about being more thoughtful and efficient with wiring and harnesses to save weight/material/cost with a dedicated EV platform rather than adding an EV powertrain to a vehicle designed for ICE powertrains.
The small truck they're going to release next year should show some of the lessons learned.
I'm confused. So it wasn't selling? I thought it was doing fine, but I've been wrong enough times to know better.
Expensive for no reason
Poor range because it has the aero of a barn
Shit for towing
It wasn't selling at the volumes Ford expected, in large part because dealers were refusing to order enough to keep in inventory. So it was a paradoxical problem where customers were expressing interest on waitlists, but the manufacturer was seeing soft demand. The dealers basically would try to upsell them on the ICE version of the same truck decked out with high-margin options.
Thank you, that clears it up.
It was selling the best of all Ev trucks.
But
It wasn't selling enough, and had recall / cost problems to make it hard to justify continuing. It was the first go, so usually auto makers count that one as an RnD project to learn from for the next one
Companies have a vision of about 90 days out at max now because shareholders want returns NOW so anything thats not an instant overblowing success affects stocks negatively and ceos are scrambling. See the gaming and tech industries as well.
I dislike that EVs have to look different though. Audis A range looks fierce, the Q range looks goofy and shit.