this post was submitted on 04 Jun 2026
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'Bots have now passed human traffic online,’ Cloudflare boss laments — says agentic traffic wasn’t expected to eclipse real people until next year (www.tomshardware.com)
submitted 1 day ago by stumu415@lemmy.zip to c/technology@lemmy.world
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[–] ExLisper@lemmy.curiana.net 1 points 2 hours ago

I honestly don't know what part of this is enshitification and what part it's actual inability to protect their ranking algorithms. There's so much money in SEO now companies are willing to do crazy things to position their spam. They host entire networks of sites that link to one another, pay people to write spam content and so on. Maybe they could spend more money on detection and keep fighting it, maybe at this point it's impossible.