this post was submitted on 17 Jun 2026
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It's surreal how seemingly everyone in this article - including the journalist - has adopted the rebranding effort.
It's not my area of expertise, but this bit also seems like a nonsensical attempt at selling the 'factory' rebrand spin:
Someone correct me if I'm wrong, but in the context of GenAI, 'tokens' are either 'credits' used as the billing unit of a GenAI tool (and they aren't 'produced'), or they are the (transformed) semantic units of a query/response (e.g. words). They aren't some kind of fungible resource produced like a good output from a factory to then be used by some other tool as this would imply. Am I misinterpreting the implications of that paragraph? Maybe it's not deliberate and the journo is just out of their depth?
I'm frustrated with that shit, it is a data centre with all the environmental and humanitarian implications, yet they seem 100% on board with it and with adapting Firmus' stupid attempt at a rebrand. Great journalism.
This is just more CryptoCurrency.
Tokens are indeed produced, by the tokenizer.
Then they go through the transformer, where they go forward and backwards inside until they pop out as a coherent (depending on the input) reply.
Words > tokens > Transformer > tokens > words.
Looks like a production line to me.