this post was submitted on 20 Jun 2026
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Apple One bundles pretty much everything (iCloud, Apple TV, Arcade or Music) into a single subscription where it costs A$24.95 per month (WTF?!). Guess what, the same is only ¥1200 (A$10.60) in Japan and ₹195 (A$2.85) per month in India. I would suspect regional pricing is taken into account, so they perhaps reduced the cost specifically for both markets knowing salaries are less. I swear, the one in Australia is just expensive as F (the only way is to opt out of using Australia as the region by changing it to somewhere "cheaper").

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[–] shads@lemy.lol 3 points 2 days ago

Its almost like they use a complicated model to determine the price based on what the market will bear rather than set a price based upon a certain percentage of profit against cost pricing and some countries embrace the cult regardless of the cost. You could almost view Apples pricing in a given market as a measure of the pragmatism and rationality of the local consumer base.

Worldwide the prices are likely to go up as the data centres they use to provide these tangible benefits have to compete with AI data centres for resources. It will be interesting to see if price rises are applied evenly or if they use some of the more profitable whales to subsidise the areas where the consumer base is more sceptical.

I also wonder if theres going to be a golden age of snapping up unused capacity when the AI bubble bursts and all these speculative data centres that are being built before the demand eventuates get desperate to stay afloat.