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As Xbox Series X hits $800, Lenovo warns memory prices will likely ‘never’ return to normal | VGC
(www.videogameschronicle.com)
this post was submitted on 28 Jun 2026
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Sure it will. As soon as a different company other than the US centric megalords decides to join the market you'll see prices plummet faster than you can blink. Look at the Chinese EV market for example. They sell them so low that the US is actively banning them for import.
They are already working on chip production, and they have been experimenting with the computer hardware market for years now. Prices remaining stupid high only works in their favor as there is a direct relation to companies users are willing to buy from, and the products price. Eventually you will hit the point where the user is ok with a lesser known company or product if it means saving almost 400$
I'm not saying anyone should buy said products but, realistically you can't keep prices artificially high forever, eventually someone will take advantage and undercut you. You aren't going to buy an Xbox at 1k when you can buy something similarly performed for 600, thats why the steam machine seems to be DOA. it's 2-300$ over current DIY price, and there are consoles for roughly 300-400 less than it so it missed both markets.
edit: changed it away from being country specific, as technically this change could be from any country.
There's some Chinese EVs in the USA - you can buy BYD busses, trucks and forklifts (we use BYD busses at work for transportation between buildings), and Waymo's new van-looking cars are manufactured by Zeekr.
The Polestar 4 and Volvo EX30 are also both built on a Chinese platform (Geely / Zeekr) but the US is OK with them since they're partially manufactured in South Korea and partially in the USA at Volvo's factories.
The issue is that there's huge tariffs, it's hard to get Chinese cars approved to sell in the US, plus the US is still mostlyl holding on to the legacy dealership model. The Chinese cars are so much better and cheaper than US brands, but the US has to protect the dying legacy US brands.
agreed, Polestar actually is no longer okay sadly, they were just told that their next year's models weren't going to be authorized to be sold in the US due to the connected technology that they have in them.
They're not planning on fighting it, though. They said they're just gonna withdraw and focus on the European market instead.
Oh no! I didn't know that. I was considering getting a Polestar a few years ago, but ended up getting a BMW instead (an iX, then an i4)
Makes sense. In the end, the USA only accounts for around 7.5% of EV sales globally so it doesn't make sense to overindex on US sales when it's much easier for them to sell in other countries.
It won't change for US consumers because Trump won't allow the cheaper/better products to be imported.
I agree he will try, but I don't agree he will succeed. Even the big guys want cheaper hardware. Look at CXMT for example. Apple is currently in the process of trying to remove restrictions against the chinese chip producer because it currently is restricted import due to military concerns.
additional content: it doesn't need to be a non-US company either. They could do the same in the US. All it takes is the capital funding to get the ball rolling. to bring back to example of EV's, they are getting around that import ban by selling to canada and then having canada sell to the US, as well as working on making factories in the US itself which wouldn't be effected by an import ban.
It isn't easy to say the least but, I don't think a straight won't happen is valid here.