348
BMW Is Showing Full-Screen Ads on Its Cars' Main Dashboard Control Display
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this post was submitted on 31 Jul 2026
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It's kinda weird how this slogan got so much cultural traction. Years later and it's still a meme. I guess because it's irrelevant to the issue - IIRC it was about piracy - and also because it's completely wrong. I would absolutely download a car if I could. So would pretty much everyone.
https://en.wikipedia.org/wiki/You_Wouldn't_Steal_a_Car?wprov=sfti1
It was reported that the music in the announcement was itself used without permission.However, one source disputes this, saying the reporting is the result of conflation regarding a different anti-piracy ad that used stolen music composed in 2006.
The "ransom note" typeface used in the campaign was FF Confidential, designed by the Dutch typographer Just van Rossum. Reports arose in 2025 that the copy of the font used to design the commercial may not have been properly licensed. In April 2025, Sky News reported via extraction from old campaign PDFs that the actual font used was Xband-Rough, a widely-distributed pirated version of FF Confidential. Van Rossum was aware of the font Xband-Rough, but was unaware that the advert has used the pirated font and described its use as "hilarious". According to a different investigation by journalists, the pirated font was only in a domestic campaign by the British Federation Against Copyright Theft, who had no involvement in the making of the original PSA. The Federation responded by saying that everyone involved in the creation of the announcement was no longer at the organization.