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BMW Is Showing Full-Screen Ads on Its Cars' Main Dashboard Control Display
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this post was submitted on 31 Jul 2026
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Imagine this: when you start your car, you're forced to watch a 30 second commercial. Your car already has eye tracking, which actually is a good safety feature, but we'll be using this to make sure you're watching the entire time.
If you stop watching, it will change to a 1 minute long commercial instead. If you still don't watch the entire time, we might just start an even longer commercial.
Or better yet: your inattention is enough reason for us to turn off your car. Lawmakers can't ban this now, because it's a secondary safety feature: you don't have enough attention to mindlessly watch a 30 second commercial, so you're obviously not alert enough to operate a motor vehicle. Think of the kids.
Damn, I need to be like Sony and get a patent on this, just to stop anyone else from doing it.
Even Black Mirror wouldn't go this far because it's too banal, but Sony would