this post was submitted on 22 Dec 2025
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Apple hit with $115M fine for “extremely burdensome” App Store privacy policy (arstechnica.com)
submitted 2 days ago by tonytins@pawb.social to c/technology@lemmy.world
27 comments fedilink hide all child comments
 

Apple was hit with a $115 million fine Monday after Italy’s competition authority alleged the tech giant was abusing its dominant position to harm third-party developers in its App Store.

In a press release, the Italian Competition Authority said that an “App Tracking Transparency” (ATT) privacy policy that Apple introduced in 2021 forced third-party developers to seek consent twice for the same data collection.

Requiring such “double consent” was “extremely burdensome” and “harmful” to some developers—especially the smallest developers, the regulator said. Many developers struggled to earn ad revenue after the policy was introduced, as users increasingly declined to opt into personalized ads.

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[–] kayazere@feddit.nl 8 points 1 day ago* (last edited 1 day ago) (1 children)

How was there double consent required?

Without ATT companies use dark patterns, opt-out, and over burdensome Privacy Policies or Terms of Service to get what they claim is consent.

When users get a straightforward choice to allow tracking or not, like with ATT, most don’t allow it.

[–] boonhet@sopuli.xyz 3 points 11 hours ago* (last edited 11 hours ago) (1 children)

That's the issue. You also have the GDPR consent so you have to allow tracking there AND in the ATT to be tracked. GDPR consent forms are more complicated so most people just hit accept.

The issue here is that ad companies aren't making as much off Apple users as they could be and I'm disgusted that this is something that an EU member state is now fighting for...

[–] kayazere@feddit.nl 1 points 18 minutes ago

I don’t think two separate forms are needed for GDPR consent and ATT. Apps I worked on took the result from ATT and used that as the user consenting to be tracked in the app for GDPR.

I guess companies want to make it cumbersome as possible so user gets fatigued and just clicked through it mindlessly like with cookies banners on every website.