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Make films shorter if you want them shown in cinemas, says Picturehouse director
(www.theguardian.com)
this post was submitted on 19 Jan 2026
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Honestly, if they cut the 40 mins of ads so it wasn't nearly 4 hours for a 3 hour movie it'd be a good start.
3 hours is a long time to sit still and is complicated by the cinema insisting you buy their 1L "cup" of drink. They should bring back intermissions, gives them a reason to push the concessions stand more.
For a single uninterrupted sitting, 2 hours seems like a good length and any less than 1.5 hours isn't worth it.
Honestly, if they just played the trailers before the movie is scheduled to start, I'd be much more into them. Having something to watch for the period between when you get there and the start time would be great. If anyone wanted to see more trailers, they could just arrive earlier.
But… how will we keep Maria Menounos employed if there is no more Novie to watch before the movie starts?
It really wont make a difference to me. There is nothing that can make me go to the theater more.
There is nothing that movie makers can do that can compete with my living room.