this post was submitted on 22 Jan 2026
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Oof. Valve taking the Target approach.
Except Valve isn't artificially raising prices just to "cut" them in sales, like Target does.
You can complain that game prices are too high, but that's a publisher problem not a storefront problem.
Whose to say they aren't?
Me. I can very easily go to another digital storefront and see that the same game has the same base price. Unless you're suggesting that Valve is setting prices on the Microsoft store, and the Epic store, and Amazon, and GOG, and the Humble store.
Yeah and you can cross-shop Target and Walmart and find the same prices as well. That's not the point. At some point, if the product is "on sale" 90% of the time, then there is no "sale" price, just a regular price, and an extortionate one that they expect no one to pay. It only exists to manipulate the consumer into thinking they're getting a good deal. If it's "on sale" >2x/mo, its never on sale...