See also:
https://en.wikipedia.org/wiki/Gemini_(protocol)
It is similar to the old gopher: text files, links, and images form a hypertext optimized for reading. Text is formatted like Markdown - but even simpler.
Clients display text, like an eBook, or images / media.
Since it does not use "addictive by design" UI elements, like feeds, timelines, likes and upvotes, colorful and distracting elements, endless scrolling, as well as comments that invite trolling, it feels a lot calmer.
Servers can run on a PC or Raspberry Pi which needs half a Watt of power. No FAANG companies needed. No expert knowledge needed - not more difficult than running a file sharing client.
I think it is the right thing for defense of democracy and sharing your voice in the digital realm.
Edit: If you see comments here which kinda miss the point, appeal to emotions, have faulty logic, or depart from entirely incorrect assumptions: Please keep in mind that big US tech companies can't say "that's bad, how will we shovel money with this?". Please use your critical thinking skills - they are much needed here!
I love the concept of small web. I used gopher some school research before www became the defacto goto. But I'm just not sure how or why to get back into it. I play around sometimes with amfora, but I don't find anything particularly interesting. Any suggestions on good content?
See also my more comprehensive comment in the Linux thread:
https://feddit.org/comment/11155150
taz, a German newspaper, publishes under gemini://taz.de . Free of charge (they are asking for donations). And it is very pleasant to read in this way, so I am sending them some bucks!
Also
gemini://tobykurien.com/microblog.gmi for example.
(https://portal.mozz.us/gemini/tobykurien.com/microblog.gmi on a gateway from the HTML-Web.)
A simple Android client is called deedum, I guess you get it from f-droid. I am using the amfora client on the laptop to read longer texts.