this post was submitted on 06 Feb 2026
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Did Scientists Just Achieve "Inception"? Experiments Show “Dream Engineering” May Be a Reality (thedebrief.org)
submitted 1 week ago by artifex@piefed.social to c/science@mander.xyz
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This dream is sponsored by Amazon. Don't like how it's going? Dream, "Alexa, wake me up!".

Experiments involving playing music during sleep have revealed a type of dream engineering that doubled subjects' problem-solving abilities.

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[–] piranhaconda@mander.xyz 3 points 1 week ago* (last edited 1 week ago) (1 children)

The aim of both was to plant imagery of a refreshing Coors beer as well as alpine landscapes in the minds of sleepers, to encourage them to buy Coors to drink while watching the Superbowl that was taking place the next day.

While the scientists cited this example as worrying and unethical (especially for those with alcohol addiction,) the open letter focuses more on the potential of this technology as it advances, saying “it is easy to envision a world in which smart speakers—40 million Americans currently have them in their bedrooms— become instruments of passive, unconscious overnight advertising, with or without our permission.”

Oh. Fuck that shit. Fuck allllll of that.