I mean, it blows my mind that people were excited to watch the Super Bowl at all. The advertisements are often the best part, given that the game itself is so mired in interruptions - often to deliberately increase the amount of air time for ads.

I think there is an American ritual aspect to it. I hate football and never watch it other than the super bowl. I've always just watched it for the funny ads, halftime show, and social gathering aspect. There is nostalgia for the 90s-00s where funny Superbowl ads became cultural touchstones, and early "memes" that people would quote and talk about the rest of the year if not more. Though honestly, it feels like the mojo is gone. The ads rarely seem as funny as they used to be. Or maybe we are just so inundated with internet ads and the lightspeed meme cycle that they simply can't draw the same level of cultural relevance they once did.

Yah but the ads during the Super Bowl are usually interesting and fun and I don't mind them.

Which begs the question, why aren't all ads fun and interesting? I've seen some YT channels make them this way and it makes them far more palletable.