It’s been a minute so I could be misremembering, but you’re not far off. Another word for public relations (the shaping of public opinion) is propaganda.

Edward Bearnays wrote a book titled Propaganda, where he talks about the need to rebrand the work of Propagandist after it became associated with negative influence during WW2. From what I recall he used the term public relations, but seemed to prefer the term propaganda.

He’s also the person infamous for convincing Americans that we should eat bacon and eggs for breakfast. Another interesting story is about how he advertised to make music rooms in homes trendy, so he could help sell more pianos.

He talks about some of the early manipulation tactics advertisers use. Such as trying to sell you an experience instead of a product. Think of how modern car commercials show a lifestyle more than they show you the car.

It’s an enlightening book that shows that before the war, calling an advertiser a propagandist wouldn’t be out of place. Those propagandist manipulated us into calling the PR now.

Oh, and if I recall correctly propaganda comes from Latin and means “to propagate.”