Just came across this post in linkedin where this person is telling us how GLP - 1 drugs are causing people to buy less food and in turn generate less revenue for big food companies like Nestlé and Kraft Heinz.
Their solution will therefore be premiumising of food such that even though they sell less in volume, they sell it at higher prices, maintaining bottom lines. This is also called shrink to grow strategy that has been popular in CPG industry last few years (think how dishwasher detergent powder vanished from shelves and got replaced by more expensive pods)
And everyone, not just GLP-1 users will pay for this premiumisation. Your food prices are about to get worse.
The flip side of this is that they're just going to find a new buzzword like "superfood" to claim that their food is more nutritious while still being the exact same slop that they've already been serving us for 70 years.
That way, by branding alone, they can increase the price of their products while fucking over the people that buy them even more than they already are.