Just came across this post in linkedin where this person is telling us how GLP - 1 drugs are causing people to buy less food and in turn generate less revenue for big food companies like Nestlé and Kraft Heinz.
Their solution will therefore be premiumising of food such that even though they sell less in volume, they sell it at higher prices, maintaining bottom lines. This is also called shrink to grow strategy that has been popular in CPG industry last few years (think how dishwasher detergent powder vanished from shelves and got replaced by more expensive pods)
And everyone, not just GLP-1 users will pay for this premiumisation. Your food prices are about to get worse.
I dunno, I’m not a fan and I expect there to be long term ramifications. Literally everyone I’ve seen pictures of after Ozempic/weygovy/whatever look ill. Screwing with your body’s natural process tends to be a bad idea.
Most people on it long term seem to end up looking like Skeletor. I’m happy to keep losing weight the slow old fashioned way.
Well, my point is to respond to the LinkedIn post, the amount of people consuming high-protein food on a long-term basis might not change as much as you'd think. The main impact will be more people trying to diet because they can use GLP1 drugs who might otherwise not have tried at all.