this post was submitted on 14 Feb 2026
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What dating apps are really optimizing. Hint: it isn’t love (theconversation.com)
submitted 22 hours ago* (last edited 22 hours ago) by Beep@lemmus.org to c/technology@lemmy.world
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In the weeks leading up to Valentine’s Day, dating apps typically see a spike in new users and activity. More profiles are created, more messages sent, more swipes logged.

Dating platforms market themselves as modern technological solutions to loneliness, right at your fingertips. And yet, for many people, the day meant to celebrate romantic connection feels lonelier than ever.

This, rather than a personal failure or the reality of modern romance, is the outcome of how dating apps are designed and of the economic logic that governs them.

These digital tools aren’t simply interfaces that facilitate connection. The ease and expansiveness of online dating have commodified social bonds, eroded meaningful interactions and created a type of dating throw-away culture, encouraging a sense of disposability and distorting decision-making.

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[–] brygphilomena@lemmy.dbzer0.com 1 points 11 hours ago (1 children)

As a dude, I wasn't matching while I was swiping often. I'd swipe in the morning and then see what came up through the day.

They may have changed their apps in the... 10 or so years since I used them. But the premise is the same, the more you swipe right on the better the odds of matching someone that swipes right on you. Even if you don't swipe right on everyone, be extremely generous on your swipes.

[–] ThanksForAllTheFish@sh.itjust.works 1 points 5 hours ago* (last edited 5 hours ago)

This is wild advice, thier algorithm will say "this person is addicted to matches and will literally match with anyone, sell him the unlimited swipes package and downgrade his match chance exposure to keep him hanging on for more". Based on 5 years since use.