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AMC Theatres Grapples With Nearly 10 Percent Attendance Drop In Latest Quarter
(www.hollywoodreporter.com)
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I have little to no interest in going to a movie theater. Not just now, but very likely ever again.
I just don’t see the appeal—the crowds are so consistently awful, unless you wait until a given movie’s theatrical run is almost done and no one else is there. But by then, sometimes the movie is already in streaming and I can watch at home.
I CAN be convinced to support business models which seem innovative, however.
For instance, theaters have offered different ticket prices for both age (children/seniors) and time of day (matinees). I would ENTHUSIASTICALLY support a theater which innovated on those points.
For instance, keep early movies cheap for kids. However, retain special “child” pricing throughout the day. I would love to see ticket pricing for children increase by lower ages and later times.
Take a 2-year old to an 11a movie? 5-bucks.
Take a 2-year old to a 9p movie? 500-bucks.
Also, usher enforcement of etiquette should become more aggressive. I wouldn’t mind a police detail enforcing that shit…just be clear with the tickets.
You want a police detail enforcing a ”quiet” theater—buy that ticket and pay the higher price.
You want a cheaper ticket and watch with a bunch of people playing on their phones and talking, go cheap and don’t complain.
Some people love the theater—it’s big, it’s loud, it’s fun. If you like it, go for it. In my opinion, anyone with even a modestly decent modern TV and sound system can wait a bit to catch their movie on streaming and always have a better experience.