this post was submitted on 11 Mar 2026
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337
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 3 days ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
300 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] blackbeans@lemmy.zip 3 points 2 days ago* (last edited 2 days ago)

The law is there solely to ensure the customer always has the option to buy the product without a charger, in order to fight waste. It doesn't restrict manufacturers from offering the product including charger as well.

For consumers it doesn't matter. Capitalism is capitalism. If the price of the laptop + charger is not attractive, consumers can buy a competing product. Arguably buying an Apple on a budget is a controversial choice anyway, as the ecosystem costs (software, cloud services, accessories) are generally higher compared to other OS, which have an open hardware architecture, less licensing costs and more competititon.