this post was submitted on 11 Mar 2026
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337
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 4 days ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] djdarren@piefed.social 2 points 2 days ago

Of all the PC manufacturers, Apple are the ones who are most likely to sweep away legacy standards.

Remember when they ditched DVD drives altogether, and the tech world threw a shit fit. When was the last time you saw a new laptop with a disc drive?

They did the same with the 30 pin connector. USB-A as well.

Of course, they can get away with it because they can also dictate which machines get which OS updates, so can entirely block devices that don't have hardware they no longer want to support.