I'm completely speechless. This looks so terrible I thought it was a joke, but apparently Nvidia released these demos to impress people. DLSS 5 runs the entire game through an AI filter, making every character look like it's running through an ultra realistic beauty filter.
The photo above is used as the promo image for the official blog post by the way. It completely ignores artistic intent and makes Grace's face look "sexier" because apparently that's what realism looks like now.
I wouldn't be so baffled if this was some experimental setting they were testing, but they're advertising this as the next gen DLSS. As in, this is their image of what the future of gaming should be. A massive F U to every artist in the industry. Well done, Nvidia.
Realistically the artists working on it have a say into what graphics settings are allowed, and they already deal with the fact some people will need to run on very low settings, also affecting their ideal viewing conditions. If the newer DLSS really makes such sweeping changes they would either ask Nvidia for improvements, disable it, or heavily dissuade it.
But player autonomy is also important, so it's a balancing act. If the players end up wanting it and you take it away from them, it still won't make sense to strip it out at the end of the day.