As a current college student, I think a lot of this has to also do with teachers and our schools also having this mindset and even actually giving us basically job training. On the one hand it makes sense; If you're getting a degree in graphic design, you might as well learn Illustrator. But on the other hand, it communicates to, say, graphic design students that their degrees are "Illustrator Degrees" instead of "Graphic Design degrees." I don't want to generalize too broadly, but I've definitely seen it where if you give a student these types of classes, they start to disregard the theoretical or even the "knowledge base" classes in favor of "here's what you'll be doing in 2 years" classes.