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this post was submitted on 19 Jun 2023
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Reddit could let users access the API like this easily. They could stream ads along with the comments coming from the API. They could let individual users pay a subscription fee for their own api access. They could develop an advertising platform for 3P apps to show reddit ads.
They could even have said: look, we're going to kill off 3P apps because we have another idea now, thanks but you are no longer required. At least that would have been a genuine approach.
Spez evidently has an idea about what he really wants and isn't sharing it yet. I'm sure it will be clear after the IPO.
They looked at the numbers, concluded that 3d party apps were a fringe phenomenon that could threaten their control over the platform, and just killed them.
There are many possible revenue models that include 3d party apps and a more open API, Reddit just isn't interested. They see Twitter as a shining example for some reason.