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Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report (www.eurogamer.net)

submitted 1 year ago by geosoco@kbin.social to c/technology@lemmy.world

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A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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[-] itsaghostcar@lemmy.ca 32 points 1 year ago

AppLovin? What kind of a stupid name is that? What, are they trying to be an Irish R&B singer?

[-] funktion@lemm.ee 7 points 1 year ago

It was either that or Mohammed

[-] derpgon@programming.dev 1 points 1 year ago

I heard it could've been Aladeen, but they didn't know if it was too positive or negative.

[-] geosoco@kbin.social 5 points 1 year ago

They hired the same marketing firm to come up with a name that McDonalds' used.

this post was submitted on 14 Sep 2023

548 points (97.9% liked)

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