12

IIRC, Microsoft paid 5 billion USD for Mojang several years ago now. They've added tons of mtx to bedrock (and neglected Java because it's harder to monetize I guess)

Then there's story mode and dungeons.

But 5 billion is/was a lot. Do you think they've brought in that much since taking over?

you are viewing a single comment's thread
view the rest of the comments
[-] BURN@lemmy.world 14 points 1 year ago

Minecraft merch is massive as mentioned by the other commenters. They get a flat licensing fee, as well as likely a cut of sales. Minecraft branding is all over the place for kids.

They never cared about the money the game made, as it likely is a very small portion of the annual income for Mojang. The brand is what’s valuable to them

this post was submitted on 20 Sep 2023
12 points (92.9% liked)

Minecraft

4358 readers
3 users here now

Welcome to the Minecraft community on Lemmy and Kbin!

The home for all posts related to the Minecraft franchise: from the classic game to the mobile ports, mods, adventure games, merchandise and similar!

Official Lemmy.world server available!

Lemmy.world hosts an official server that welcomes all players to contribute and have fun:

Minecraft Version: 1.20.x

Address: minecraft.lemmy.world

Please make sure you read our rules before posting.

Rules:

Rules can be clicked on to be expanded.

1: Treat all users with respect.

Bullying, threathening, doxxing, or toherwise hostile behaviors with any of our users will not be tolerated. Be civil, have fun.

2: Posts must be related to the Minecraft franchise.

This includes the main game, titles like Dungeons, fan art, wiki pages, toys, new feature votes, and similar content.

3: No advertising.

If you want to share a product you're a manufacturer or seller of, please contact the moderation team first. Affiliate links to online shopping stores or affiliate coupon codes are not allowed.

4: No piracy.

Links or discussions about cracked versions of games, unauthorized copies of copyrighted material and other similar piracy-related content are not allowed.

5: No NSFW or adult content.

This community is inclusive to users of all ages. Keep in mind Minecraft attracts children and adults alike. Therefore, no NSFW content is allowed.

6: No low-effort meme content.

Memes are allowed, and so are comics or other fan creations. However, low-effort reposts and otherwise overused memes will be removed.

Reddit reposts are allowed.

Reddit reposts are allowed, but you need to include the tag [Reddit] in the title.

Related communities:

founded 2 years ago
MODERATORS