this post was submitted on 20 Sep 2023
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well, don't buy NV cards then. I switched and actually feel my dollars worth the purchase. (6800xt)
My next card will be AMD, but that doesn't change the fact that Nvidia is the biggest authority in this market. They do whatever they want, and AMD doing their best to only be slightly worse isn't helping.
nvidia is using their investor's dollars really efficiently, which is what leads them to today's dominance, but also make them like bully toward their business partners(like EVGA, who knew what other vendors are being treated. )
some of the early investment to push dominance in cuda:
The business plan and result is then positive feedback cycle, crytpo surge of sales or investment money is extra but Nvidia did put them to good use. But above plan make more investors willing to pump money into NV. There are no better business than monopoly business.
Then, some thing happened for consumer end, don't know exactly when or reasons they start selling flag ship and crank up their GPU's prices. People would be like, dude their used GPU with crypto is selling 3x~5x higher then MSRP, why wouldn't they just increase and get all the revenue themselves. That maybe "part" of the reason but I think they probably testing water in both front(their data center number crunching card were way, way more expensive than even the top tier consumer cards.) They took the chance, with global chip shortage and other "valid reason" to up the price and then check what the market respond, now they have about 2 generation worth of "price gouging" the market data to set their price properly.(plus the door in your face effect. ) Note, big manufacturers sign component deals in years, not quarters, the chip shortage might affect difference sector heavily, like say laundry machines, but for NV you can bet your ass their supply is top priority.
They did lose out on the console front, and like many already mentioned, NV's CEO no longer have passion in pushing game tech, he is all AI now. Depending on how they aim their business, their game side gpu business may not doing something really worth mentioning until AMD can put up a serious threat.