Someone posted a survey they'd received in regards to a beef stroganoff recipe, asking them when they wanted to received notifications. One of the options was 'only if something big happens' (paraphrasing from memory).

Absurd and ridiculous, so it's been picked up as a meta thing (you'll see people commenting about whether something big has happened), but others don't know the origin so now we're just seeing general beef stroganoff themed memes and puns.

But I love this meme format. I've no beef with it.

From Wikipedia:

idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme

I don't remember how it started, but basically you work beef stroganoff into an already existing meme template, previously it was beans

it's good fun. it's nonsense. it's a meme with the theme of beef stroganoff

Yeah, I get the pun, but. Just why.