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Philips Hue will force users to upload their data to Hue cloud
(www.home-assistant.io)
This is a most excellent place for technology news and articles.
Considering a lot of people are home all the time, probably not worth all that much.
I think people overestimate how much their behavior and data is actually worth. Companies only care as far as targeting ads to people. But 95% of the time those ads don't actually do anything anyways.