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Why the internet make it hard for people to self-promote
(lemmy.world)
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this post was submitted on 28 Sep 2023
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The problem with paid ads is that people and businesses with the most money are the ones benefiting from it.
It’s pay-to-play unfortunately. Most moderated communities have regular weekly threads for self-promotion to avoid spamming the main feed. As an independent musician, I follow those rules and post only where appropriate. The other way is create your own social media artist pages, try to get as much visibility as you can, and promote from there.
Can you tell me some communities that allow promotion in lemmy? You get the same problem with creating artist page, you need to promote it somewhere
Most of the art/music communities on lemmy are still small so there aren't any strict rules against self promotion yet. It's mostly just "self promotion is allowed but no spamming". The communities on reddit have stricter policies and it's usually one day a week where you can self-promote. Artist pages in social media is a little easier because of algorithms. For example, I followed a bunch of pages that focus on music in my city, and a lot of them followed back. Now I get a random follow a couple of times a month because my page gets seen somehow.
Yes, it's called running a business. Spending money on advertising is a requirement if you want to start one.
It doesn't take much money if your work is good, though. My wife is a tattoo artist and she built up her following in just 1 year to the point where she's booked out 2 months, and she only promoted posts for $20 or so here and there.
Self promotion isn't an easy thing to do, so I'd suggest reading some how-to articles about how to grow your Instagram following. It requires a lot of work, to the point where managing your social media is a very large part of the job.
At the beginning my wife spent about 75% of her time on social media, while the other apprentice didn't. Now the other apprentice struggles to have more than a few appointments a week.
I'm not asking the question because I'm trying to promote things. I'm inquiring because I enjoy discovering new things. I'm not sure how competitive the tattoo industry is in the realm of social media and advertising, but when it comes to music, which is my primary interest, smaller musicians have to compete with the biggest musicians and labels in the world. While self-promotion is challenging and doesn't guarantee that people will give the promoter a chance, at least it's their choice, rather than systems and algorithms dictating what they should or shouldn't see.
Ah, what you're looking for is MySpace. It's original intention was exactly what you're looking for, and since everyone moved to Facebook that's what it's reverted back to.