I see steadily increasing interest in privacy, data security, repairability, and e-waste reduction. The markets for these things may be relatively small today, but they are growing, and open hardware can address all of them.

do you think any meaningful new entries are going to deviate from their playbook?

Curious choice of words. I suppose it depends on how we define "meaningful". There are measures of success other than becoming a trillion-dollar market capitalization tech giant. There are many businesses that succeed despite being different, in some cases because they are different.

More concretely, we have already been seeing new entries for several years. (Purism and Raptor Computing Systems, for example.) They have thus far been limited in what they can offer, partly due to the lack of truly open and affordable components, and partly because the demand for products like theirs is just getting started. But both of those hindrances are changing.

I think how much this area will develop and grow depends on how we either support it or impede it with obstacles. I hope attempts at short-term defence against a rival won't lead us to shoot ourselves in the foot.