That's what he wanted everyone to believe - offering 420 jokes as a share price he was willing to pay. He was ready to pay anything & even said so in an interview - that X is not about money, it's more than that. Though he complained about how much he paid for it, he got a bargain for the ability to centralise, control, monitor & distort the dissemination of knowledge, perception of culture, international wars, to prolong or incite culture wars.
Imagine one guy deciding which governments could use it as an emergency response tool, tracking millions of accounts; many of whom were in positions of influence ie politicians, law enforcement, judiciary, reporters, authors, financial types, companies of all sizes, government agencies, local councils & everything in between.
I remember thinking what a bargain he got that ability for. How much would any dictator pay for this sort of ability?