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An end to country restrictions for streaming within the EU?
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Yes, but just like the universal charger laws companies will simply have to alter their offerings to still fit the market. In the beginning they might have to pull some titles and frantically renegotiate, but remember that the owners of the media have a monetary interest in their material being accessible to customers. Future licensing deals will simply be different and encompass the entire EU.
Many contracts have long terms and took time and effort to negotiate. A law like that would have large revenue implications. It would upend the entire business. I wouldn’t be surprised if the entertainment companies take this to court or pull out of those markets entirely. The EU should not dictate product offerings. If people don’t like a service’s offerings, they can use another one. It is an abuse of their power.
If anything it is an abuse of the powers granted by copyright law to those companies to only offer content in very limited ways.
Sorry, I understand and partially agree that this can put streaming services in a tricky situation but I strongly disagree with this.
It is exactly the duty of legislature like the EU to define the rules in a market and counteract market imbalances.
Imagine if you only watch a show on Netflix is you are physically in Texas and as soon as you are in Oklahoma you can't anymore. And then believe Netflix would pull out of the US market just because the federal government passed a bill mandating that content needs to be available in the entire US and not just select states.