I watch a large, large amount of content on YouTube. For me, it's easily worth it, but I also have to mention that I used a VPN to subscribe in a country where the prices are cheaper, and most likely would not pay the "real" price.

This also means that I have no real idea about the current ad situation.

Still, I know how expensive hosting gets, and there are no real alternatives to Google. Amazon and Microsoft can do it, but even if they launch a service, they need creators on it, and, more importantly, they need users. YouTube had more than a decade to establish itself. Any new platform needs a few years to get users, and it will lose money every second of that time.

You have your smaller platforms, but they need to survive as well, and not everyone is willing to pay a monthly price to access it. Nebula lives as long as there are users willing to pay for it. Floatplane requires a subscription as well. Both platforms only host a limited number of creators.

In the video hosting business, unfortunately, there are no bad guys. I can understand why no one wants to watch the same 30 second long ads, 3-4 at a time, 2 times a video. I also understand the platforms that want to survive, and make a profit. Unfortunately, adblocks, as much as necessary, are the cause of the problem as well.