2048
YouTube's plan backfires, people are installing better ad blockers
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That's a fair point. Patreon, or whatever comes next, needs to drastically reduce friction. That by the way is why Amazon is so successful, reducing purchase friction. Right now if you have something that a million people will take for free, and you start to charge just one penny for it, your audience of a million will drop to like 12. Not because people don't want to spend a penny, but because they don't want to fill out a form and put in their name address credit card number expiration date security code phone number email address etc. If there was a button they could click that was like 'instant donate 5 cents' most people would click that a lot.
The closest thing I've heard to that was a crypto called basic attention token, which aimed to do just that. They are making a big mistake though in that they are only integrating with Brave browser rather than making a universal plug-in. So the idea of a universal solution is still a ways off I guess. But I think to make it zero friction it will have to be crypto based in some way.