It is a lot like the origin of the www where much of the best content were personal web sites. The technology got so complex that running your own website wasn't very practical for most people anymore and so they moved to platforms like Facebook, Google, Twitter, etc. I think we are at a point where enough people are starting to realize that having all content controlled by a for-profit company ends up being very bad for users and the fediverse is about building tools that allow individuals and communities to take back control of their own content.